Pursuing fitness, yoga, simple running, our feet are wearing shoes. And it is very important that this shoe was good. In the market very much choice of footwear, but over the years this demand, around the world, enjoys shoes Reebok.
History of Footwear Reebok, takes us to the distant 1895. This year, JW Foster and Sons started to manufacture shoes and began selling them throughout the United Kingdom. They were quite successful athletes at the Summer Olympics in 1924, but the general public does not pay due attention to the shoes.
In 1958, JW Foster and Sons decided to create a company to produce shoes Reebok, which means African Gazelle. This name they wanted to show that their footwear is as stylish and elegant and most importantly, fast. But this time the shoes Reebok uses a small demand.
Only the 1979 World Expo in Chicago, Paul Fireman said the brand Reebok. While Paul Fireman worked supplier of sporting goods. Wasting no time, they enter into a contract for the supply of shoes Reebok in the United States. While their price was $ 60, they were the most expensive on the market.
In 1982, the company took a step forward, presenting the first sneaker for women than captured significant market share.
Then in 1989, Reebok, provided shoes for athletes involved in basketball. In the footwear used an air bladder, the pump was the language of the shoe, when clicked bubble inflated and the shoes fit snugly to the ankle. These shoes were $ 170, which is 2 times the price of other sneakers. But despite the high price, Reebok shoes became a hit. And for 4 years the company has sold more than 20 million pairs worldwide.
Reebok shoes are extremely popular, which contributes to its transition from a number of sports in everyday. A huge number of sales has contributed to the advertising. Then any athlete will enter the game in running shoes Reebok, it will remove any movie where the main character wears shoes Reebok.
In 1996 and 2000, enters into a contract with Reebok NBA Allen Iverson rookie. This young, successful player becomes the face of the company, which contributes to an even greater demand for the brand.
In the recent 2005 Reebok introduced the new ATR Pump. This shoe is different from the original pump so that the pump is located on the outer ankle boots. In 2005, the game superstar, NBA Allen Iverson and Yao Ming showed the world ATR Pump. In addition to Iverson and Ming, the new shoes were such superstars as Steve Francis, Baron Davis, Jerome Williams.
Soon Reebok sold ATR Pump Adidas-Salomon for $ 3.78 billion. These two brands have decided to unite and overthrow the pedestal Nike.
Reebok and Adidas go hand in hand toward his dream to conquer the world. And not far off the day when they will again be popular all over the world.